The Abies

The Abies Hotel is a boutique project located in the center of Çanakkale, standing out with its small yet distinctive architecture. Instead of a traditional nature-focused retreat, it offers a unique urban style that is both fun and sophisticated, creating a one-of-a-kind atmosphere for its guests.

At Paperprintetc., we translated this vibrant and stylish character into a cohesive brand identity system.,

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• Logo Design & Symbolism: We incorporated the silhouette of the fir tree (Abies)—the brand’s namesake—into a sleek, modern logo. The design captures a balance between organic elegance and urban chic, mirroring the hotel’s architecture.

• Vibrant Color Palette: We prioritized shades of green to convey freshness and energy, pairing them with a palette that highlights the hotel’s "fun yet chic" personality.

• Bespoke Printed Materials: To complement the boutique city-center experience, we designed all physical touchpoints—from corporate stationery to in-room collaterals—ensuring they resonate with the hotel’s unique architectural style.

• Professional Photography: We conducted a professional shoot to capture the hotel’s stylish interiors, architectural nuances, and energetic vibe. These visuals serve as the foundation for the brand’s storytelling across all platforms.

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theabies.com.tr