Soma
Service
Branding & Packaging
Category
Supplement
Year
2023
Soma Hydration represents a high-energy lifestyle centered around wellness and optimal hydration. Inheriting the existing brand logo, we merged the brand’s vibrant world with a "clean and minimalist" packaging aesthetic.
Our goal was to preserve the product's vitality while ensuring a professional and refreshing presence on the shelf.
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Packaging Design Concept: Using the existing logo as the focal point, we developed a high-energy packaging system. We adopted a clean design language that removes visual clutter and highlights the product’s functionality.
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Vibrant & Strategic Color Usage: We created a striking color palette to differentiate product variants. By combining these bold colors with ample white space and balanced layouts, we achieved the "clean look" the brand envisioned.
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Visual Hierarchy & Typography: We established a clear information architecture that allows consumers to quickly access product details and benefits. Our typographic choices support the brand's modern and trustworthy character.
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Holistic Visual Presentation: We ensured that every packaging detail resonates with the "pure energy" promised by the brand, maximizing Soma’s visual impact in a competitive retail environment.
