Skelligs Chocolate
Service
Packaging, Photography
Category
Chocolate
Year
2020
For the Irish brand Skelligs Chocolate, we developed a packaging series that transforms each unique flavor into a visual celebration. The core of this design is to allow the consumer to experience the product’s personality from the very first glance, long before the first bite.
Our Scope of Work
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Flavor-Specific Pattern Design: We created bespoke illustrative patterns for every ingredient—whether fruit, spice, or nut. These patterns act as a visual reflection of the flavor inside, giving the brand a modern, playful identity while allowing each product to tell its own unique story.
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Ingredient-Driven Color Palette: The color selection was directly inspired by the ingredients themselves. The flavor notes that define each chocolate are translated into vibrant, appetizing tones on the packaging. This approach ensures a clear distinction between products while creating a powerful, eye-catching visual harmony on the shelf.
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Visual Storytelling & Photography: In the photoshoot conducted for the project, we brought together the graphic details of the packaging with the natural texture of the chocolate. These visuals, prepared for use across various digital and print media, merge the energy of the design with the real world, supporting the brand’s "premium yet fun" image.
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Dynamic & Engaging Structure: By moving away from traditional chocolate packaging and creating a distinct character for every item, the design highlights the brand’s innovative spirit. The result is a visually rich yet structured look that aims to spark curiosity and stand out in a competitive market.
