Probears

Probears is a vibrant gummy vitamin brand that brings fun and energy to the wellness industry. In this project, we managed the entire art direction—from logo design to photography—turning the brand’s "bear" mascot into a memorable icon.

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• Iconic Logo & Character Design: Following the client’s vision, we created a friendly bear character as the brand's hero. To maximize brand recall, we positioned this figure as a large, central icon on the packaging, making it the heart of the identity.

• Innovative Packaging & Printing: We highlighted the bear icon using premium silver foil. For a truly unique touch, the packaging features a "glow-in-the-dark" effect, ensuring the brand stands out both on the shelf and in the consumer's experience.

• Vibrant Brand Universe: We curated an ultra-vibrant and playful color palette for each product variant, reflecting the brand’s high-spirited and energetic personality.

• Creative Art Direction & Photography: We developed a cohesive visual story through concept photography, using bold colors and dynamic lighting to match the fun nature of the gummy bear vitamins.

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probears.com