d*lab
Service
Logo Design, Branding
Packaging
Category
Medical
Year
2020
d*lab is a brand operating in the healthcare sector, where precision and trust are paramount. As Paperprintetc., we developed a holistic visual identity that balances clinical professionalism with a modern, accessible aesthetic. Our goal was to create a brand mark that serves as a "guiding star" in the world of health.
Our Scope of Work
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Symbolic Logo Design: We designed a unique star icon specifically for dlab to emphasize health, excellence, and guidance. This symbol acts as a focal point of the brand, representing both care and scientific rigor.
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Bespoke Typography: To complement the brand’s unique identity, we created a custom-designed font. This typographic solution ensures that dlab has a distinctive voice that is both modern and highly readable across all platforms.
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Trustworthy Color Strategy: We utilized a palette of Navy Blue and Green. Navy blue conveys deep-rooted professionalism and reliability, while green highlights life, health, and renewal, creating a perfectly balanced health-focused identity.
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Integrated Packaging System: We applied the new brand language to a cohesive packaging system, ensuring that the brand’s message of "care and quality" is felt at every patient and customer touchpoint.
