Coco Bean

2023

Cocobean is an artisan chocolate brand where every bar is crafted to tell its own unique story. Our goal for this project was to move beyond standard packaging and create a sensory visual language that allows consumers to experience the flavor profile before even opening the wrap. At Paperprintetc., we developed the entire brand universe, from the core logo to custom iconography and photograph

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• Minimalist Logo & Unified Identity: We designed a clean, modern logo that acts as a sophisticated anchor, balancing the dynamic and detailed typographic artwork on the packaging.

• Flavor-Specific Typography & Icons: The defining feature of the Cocobean project is the custom typography and icons we developed for each specific chocolate variety. Instead of using a generic template, we designed artistic elements based on the ingredients, giving each bar a bespoke, premium identity.

• Ingredient-Driven Color Palette: We derived the color schemes directly from the natural tones of the ingredients. This ensures a shelf presence that is both vibrant and intuitive, reflecting the authenticity of the flavor within.

• Concept Photography: We curated a visual narrative through high-end photography, focusing on the texture of the chocolate and its raw ingredients to mirror the artisanal quality of the brand.