Cluf

Cluf is a dynamic lifestyle brand that celebrates the energetic bond between humans and their dogs. By bridging the gap between casual streetwear and premium pet apparel, Cluf offers a unified aesthetic for active "parents" and their companions. As Paperprintetc., we built a holistic identity that captures this high-spirited connection through bold design and premium execution.

At Paperprintetc., we meticulously crafted the following elements to bring the Cluf vision to life:​

​

• Brand Identity & Logo Design: We developed a modern, inclusive logo reflecting the active relationship between humans and pets, designed for high impact across both textile and digital platforms.

• Vibrant Color Palette: We curated a bold and energetic color system. Utilizing high-contrast, spirited tones, we ensured the brand radiates positivity and stands out in a crowded retail landscape.

• Design Language & Typography: We established a clean, minimalist typography style that balances the brand’s high-energy visuals with professional clarity and modern appeal.

• Packaging Concept: We designed a cohesive and sustainable packaging system. From apparel boxes to pet accessories, the unboxing experience is crafted to be tactile, premium, and consistently vibrant.

• Visual Storytelling: We focused on showcasing the "lifestyle" harmony between humans and pets, ensuring every material—from labels to hangtags—echoes Cluf’s energetic spirit.