Biowhiter

Service

Logo Design, Branding

Packaging

Category

Toothpaste

Year

2023

BioWhiter is a brand identity project rooted in ethical innovation and environmental responsibility.

In a market dominated by chemical-heavy products, it introduces a fruit-enzyme formula made from 100% natural ingredients.

The range addresses cavities, sensitivity, and plaque through three variants: Whitening, Sensitive, and Activated Carbon.

At Paperprintetc., we translated this eco-conscious vision into a clear and modern visual identity.

At Paperprintetc., we meticulously crafted the following elements to bring the BioWhiter vision to life:

Brand Identity & Logo Design: We developed a modern, iconic logo that balances organic shapes with professional clinical trust, reflecting the brand's dual nature of "Nature meets Science."
Strategic Color Palette: We curated a color system using earth-inspired greens for sustainability, pure whites for cleanliness, and deep charcoal/pastel tones to differentiate the product variants.
Design Language & Typography: We established a minimalist and transparent design style, using clean typography to emphasize the brand's honesty and accessibility.
AI-Powered Visual Content: To push the boundaries of traditional product photography, we utilized advanced AI tools to create high-end, conceptual imagery that blends natural elements with a premium aesthetic.
Packaging Concept: We designed a cohesive packaging system that stands out on the shelf while clearly communicating the 100% natural ingredients and ethical values of the brand.